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  • UNIVERSE // I really think the stars of the universe led me to the incredible @jesslohmann of @ethicalbrandmarketing - I don’t know how this happened but I was actually one of the five who won her competition and scored her customer attraction masterclass for free. Jess’s jam is to teach ethical and sustainable businesses how to create an epic and solid marketing strategy. Jess has credentials that run for more than a page long. She has worked with some of the top branding and advertising firms in the world and she is also a regulator contributor to the @huffpost and a valued writer personally endorsed by @ariannahuff She is also a voice over talent and has worked with many recognised brands, including Ericsson on their latest sustainable energy ad. Most recently she also worked with @elizabeth_gilbert_writer on her Big Magic Workshop held in London. Jess wrote a gripping post a few years ago about her mother’s passing which led me to reach out to her and share my own struggles with my relationship with my mum and we were just able to bond over our struggles growing up. Her masterclass was just epic with so much of valuable knowledge and all the resources and tools to build a solid, marketing strategy for your business. I’ve also just heard that she is taking off the summer to work on her book, a children’s middle-grade fantasy book about the wonders of mother nature and how to care and respect for her. Watch out world, Lily Bowers, the protaganist of the book is going to take the world by storm! Thanks Jess for making such a powerful impact in the world of your clients with your vision and hope for a sustainable and cruelty-free future xoxo 💁🏻‍♀️🌿
  • NARRATIVE // The life that you are leading right now is shaped by the narrative of your past, present and what you truly want and desire to achieve in the near future. It’s a combination of different stages of your life and often the struggles and pain points of your past prove to be the biggest wake up calls and help your steer to live your personal truth. I talk about all of this and more in my epic interview podcast with @iambrittanyhammond - an incredible storyteller, film maker, branding strategist and best of all, life coach who has helped hundreds of women get back on track and reclaim the best version of themselves. The interview with her was my own healing journey because the more I talked about my struggles and weaknesses, the more I rebuilt and re-strategised. Link in bio to hear it - let me know what you think! 💁🏻‍♀️💗🌿
  • POWER // So unbelievably excited and privileged that I was one of the guests for the Brand, Interrupted podcast founded and hosted by the beautiful @iambrittanyhammond - an incredible film maker and branding strategist personally coached by legendary thought leaders like @tonyrobbins and @marieforleo - If you could spare 30 minutes for me, please listen to the episode as I talk about my journey growing up, as a victim of bullying and racism and how I roped myself out of all the negativity and aggression. I promise you won’t be disappointed and some aspects of my story would probably mirror yours. Reminiscing this journey has been incredibly powerful and a great avenue to heal myself from within. You have to go deep to analyse the root cause and then work your way upwards to power and rebuild your life. Would love to hear your thoughts on the episode! Link in bio ❤️❤️
  • JOURNEY // No matter how someone says it doesn’t matter how you get there and that the end goal and the outcome are the only things important, I disagree. I think the journey on how we achieve our goals is equally important. Definitely take the time to celebrate your strengths and achievements but don’t forget the journey that put you in the position in the first place. It would have been full of life’s valuable lessons, strategy and will form a great educational piece about how you can tackle and take on your next big goal 🥅 🏈
  • WOODEN // We are so incredibly lucky to be chosen as one of the feature businesses for Integral Media’s market research campaign. Founder Alex Morrison reached out to say that he would be writing a blog post tailored just for us and we decided to go with an awesome post about the benefits of wooden toys. We don’t sell any ordinary wooden toys. The ones we stock have been hand crafted to the highest fair trade standards using sustainable hale wood and hand dyed with organic crushed vegetables. The end result is outstanding plus really empowering for both the parents and the kids because they have not only effected global change for the artisans but also the kids are greatly empowered with the learning benefits. Link in bio to read blog article! 📷 @hawkswoodphotoanddesign
  • DISCONNECT // Knowing when to disconnect is actually much harder to put into practise. It is easier said than done and sometimes some battles are just not worth your time and energy. Cut your losses when you can and walk away. This can be applied to any circumstances - in your business, office and personal life. Lately I’ve had to deal with some tough situations and in all of them, it was just a personal decision to disconnect from the situation and re-frame my mind and perspective xoxo 💁🏻‍♀️🌿💗
  • CONSIDERATON // Here’s an amazing video of block printing on our playful platy bamboo blankets in Jaipur! With the help of a marketing expert, I devised an epic survey which I sent out to many of you guys last month. The responses we got back were great; some surprised me while others were typical. When we asked what was the most important consideration when picking out a blanket for an infant or new born, surprisingly only a handful said that price would be a factor. The majority indicated that the fabric of the blanket and the method of production would be two of the most critical factors to their purchasing decision. This is brilliant because this shows that consumers are educated and savvy and will pay for a product that speaks for itself in terms of fabric and production. No matter what contentions there are around it, bamboo is one of the most environmentally friendly fabric and the art of hand block printing dates back to the 1300s or even earlier. It is the oldest form of textile or fabric printing and I pray there will never be a day that this amazing art will be replaced with electronics and fancy gadgets, making the humans redundant and miserable xoxo 🙏🏼🌿💗
  • DOLLARS // As I get more mature in my business journey and talk to some amazing mentors, I’ve come to realise and accept that it is completely ok and in fact normal for you to wonder what it means for you monetarily when you set goals. It is ok to think about how any goal you set would help you scale your business for a profit while impacting the lives of others in an extraordinary way. When I first started out, there seemed to be a myth where if you are an ethical and sustainable business owner, the main priority is to educate the consumers on ethical production and not necessarily on building profits. I’ve taken a different stance on that now. You need resources to educate, and one of the main resources is capital. The simple truth - we need money to keep going, to pay our bills, mortgage, to sustain our lifestyle and if each time you set a goal and start thinking about what this means for you financially, don’t stop. Don’t be ashamed or embarrassed. You need to strategise and plan carefully because spending or losing money you don’t have is becoming increasingly common (especially in my world) and if you want your brand to rock, you need your revenue to rock too. Easy as peas 🤷🏻‍♀️
  • STRAWS // When another sustainable business thinks you’re awesome and worthy enough to partner with because you have a way with words and a strong message to deliver, you can’t help but feel incredibly privileged. So grateful that I had an opportunity to partner with @the.boo.collective to showcase their amazing bamboo straws. The kids and I have finally found a solution to keep straws around in the house without discarding them. My kids have the nasty habit of biting a straw so bad that it literally becomes useless and can’t be used for drinking. These olive green bamboo straws are not only pretty to look at - they are made from sturdy bamboo and just perfect for smoothies and milkshakes. No more warped, bitten plastic straws #plasticfreejuly 🥤🍹xoxo 📷 @aimee_dow
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