Hand block printing is one of the oldest, if not the oldest form of textile printing and several historical accounts date the craft back to the 1300s. Desired motifs are first traced and carved onto Sheesham wood, after which depending on the complexity of the design, it may take on average up to 10 days just to carve one block. Woodcarving is not just a form of business for families in Jaipur. It is the epitome of a craft steeped in family traditions and speaks of loyalty, preservation and dedication. The wooden blocks are then dipped into dyes and stamped onto the stretched fabric, a laborious task that requires skilled precision with just manual judgement, not expensive machinery.
Transparency is at the core of our business so we have no reservations in sharing how proud we are to have partnered with Clariant to create the beautiful dyes for our prints. Clariant is a global industry leader in providing organic and eco-friendly pigments for dyes and is at the forefront of creating innovative and sustainable solutions for clients across numerous industries. Clariant also has a kickass R & D team that constantly researches about energy efficient and renewable raw materials amongst other solutions to give back to Mother Earth. Sometimes, size does matter. The bigger you are as a business, the more powerful and influential you can be in uplifting and creating a revolution.