Paving the Path
Baby Peppers, like most novelty stores, was born out of a personal need. The need to satisfy nostalgia – a longing to revive centuries old artforms and the need to amplify slow fashion. By slow, we mean really slow. Such as hand block printing which could take days to weeks just to print one six metre running fabric depending on the intricacy of the design, weaving baskets which could take anywhere from four to ten hours depending on the size, and making organic vegetable dyes for wooden toys and fabrics.
Uninspired by generic designs and products in the market with questionable manufacturing practices, we knew we had to bring our vision to life. Coupled with our brand vision, the birth of our son inspired us to create our own online space – an avenue to showcase some of India’s finest vintage crafts and artistry plus find ways to give back to small business communities in Australia and India in the hopes of a more sustainable and productive future for these family based businesses.
The products we carry and stock are not manufactured in sweatshops or large factories but crafted in small and clean working studios, providing the artisans with fair wages and a positive impact to their families and broader community. While the concept of the online boutique was based on a personal journey, we soon realized that the brand became synonymous with the notion of motherhood, empowering and ensuring financial independence to many of the women (a lot of them are single mothers or victims of domestic violence) who work tirelessly to craft our products.
– Nathan & Gaayathri